2018: NOKIA Go Allwhere Global Campaign nokia.com/networks/go-allwhere
Jim Diorio, Inna Gertsberg, Agency. (Yes, two people. Yes, insane.) Carol Hung, Nancy Moloney, Manish Gulyani, clients. Creative and strategic development (and project management!) and writing of Nokia's first global campaign for enterprise. Creative direction of two European agencies. Dozens of international presentations. Concepts, videos, social, web, a storybook, e-books, airport ads, booths and more.
Here's what the client had to say.
Welcome to a place where any and all devices, people and places can connect anywhere, everywhere -- Allwhere. Animation partner: Tonic DNA. Illustrations: Inna Gertsberg.
Writing, creative direction of the campaign hub page, nokia.com/networks/go-allwhere
Lots and lots of social, Google ads, banners and more.
Animated LinkedIn carousel.
Inna Gertsberg illustrated and wrote most of this limited-edition storybook that we presented to industry analysts and journalists at the global launch.
Social videos for the holiday season.
A "manifesto" video created to inspire Nokia's team. Design/Animation: Graham Lee and Kevin Burke.
An animated airport ad for JFK, New York. Apologies to Frank Sinatra. Ads also tailored for Heathrow, Dubai, Dallas...
MERCEDES-BENZ M-CLASS: Safety
Roche Macaulay & Partners. Writing. Art Direction: Graham Lee (also CD), Dave Federico. During the run of this only-in-Canada safety-focused campaign, Canada was the only market where the M-Class topped SUV sales.
NATIONAL READING CAMPAIGN
Manifest Communications. Chief Idea Officer, some Writing. Digital Director: Debra Sharp. Reading does so much for us, it's time we did something for reading. Joe O'Neill wrote tons and tons, with JP Spanbauer on art direction, and Trevor Mann somehow creating the TV spots entirely digitally. Without any paper whatsoever. You know, paper, that you read on. Hmmm.
No, it's not the best reproduction, or even the 19th best. But the ad below ran in the Toronto Star, which ran daily articles for months about Toronto's neverending public transit debate/dilemma/disaster.
The day before the campaign officially launched, we hung these on delegates' hotel room doors at their annual conference. (Quietly, of course.)
The question, "What did you read today?" (which instantly reminds you that reading, like getting some sun or hugging your kid, is nothing more and nothing less than part of living a full, human life) formed the basis of our launch: a simple contest that asked people to tweet their answer. Over 10,000 people answered, including (and importantly) thousands of kids.
