Jim Diorio's profile

Print, Newspaper and Outdoor

Jim Diorio
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2019: FOX HARB'R PRINT ADS 
Created for one of Canada's five, 5-star resorts. Full digital campaign also created. Art Direction and illustration: Inna Gertsberg.
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print newspaper jim diorio headlines writer body copy long copy

    


2018: HEADWATERS TOURISM GUIDE 
Tough act to beat: the last three Guides were each named Best in Show by EDCO, the Economic Developers Council of Ontario in 2015, '16 and '17. This year, we turned to the people who are making Headwaters Where Ontario gets real. Art Direction: Shawn Murenbeeld.

print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy


And yes, we brought the animals back.



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PRINT 2016-17: LOWER JUNCTION PROMOTIONAL BROCHURE. WRITER/CONCEPT. This two-foot tall brochure was created for potential tenants of a new corporate/residential development anchored by the also new Museum of Contemporary Art in the Lower Junction. Given that the mammoth site housed all kinds of wonderful distractions, we created a "follow your own adventure" piece where you, a prospective corporate tenant, could explore the entire place with some of the people who've already bought in.


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The piece opened to reveal a series of options to you that, once chosen, opened via perforations to reveal the story of each.
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Two of the tough choices. Let's pick... Explore the grounds... no, Junction Triangle... wait... Okay, Explore the grounds.

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This is what's revealed.
print newspaper jim diorio headlines writer body copy long copy

A bigger view.
print newspaper jim diorio headlines writer body copy long copy
The whole thing opened showing most of the stories.
print newspaper jim diorio headlines writer body copy long copy

The end of the day, which involves, natch, beer.
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Another copy sample.
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PRINT 2016: HEADWATERS 2016 VISITORS' GUIDE BEST PUBLICATION IN ONTARIO... SECOND YEAR IN A ROW!
EDCO (Economic Developers Council of Ontario) Awards of Excellence, the Oscars of the Ontario tourism marketing industry. Freelance.
Art Direction: Shawn Murenbeeld.
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
PRINT 2016: GRAND VALLEY COMMUNITY DISTILLERY
Freelance. Art Direction: Shawn Murenbeeld. After a 100-year-dry spell, the first legal distillery in the rural Ontario town of Grand Valley will be opening in Spring of 2017. Creative direction, creation of new brand. Art Direction: Shawn Murenbeeld. Hear from the client: https://www.behance.net/gallery/19978243/Testimonials-Kind-Words

print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
POSTERS: WALK-IN ISLAMIC CENTER
Freelance. Art Direction: Fei Lu. Created to help these bridge-builders reach out to Torontonians.


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PRINT: RYERSON UNIVERSITY, TED ROGERS SCHOOL OF MANAGEMENT
Freelance. Art Direction: Jacknife Design. Helping this newly-named MBA Program express its values and offerings to the next generation of Ted Rogers'. Print advertising, vision brochure, digital and more.
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
Insert Media:
    
PRINT: ELECTRICAL SAFETY AUTHORITY
Creative Direction, writing. Electrical safety is less than than top-of-mind when people are renovating: this multimedia campaign aims to remind people that these big projects have big power demands.


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PRINT: NEW ISRAEL FUND OF CANADA
Freelance. Art Direction: Deborah Caprara. This campaign helped NIFC celebrate thirty years of fighting for equality for all Israelis, by reminding people that what people want is no more, or no less, but exactly the same. 
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
PRINT: THE CO-OPERATORS
Roche Macaulay & Partners. Writing. Art Direction: Jason Kinsella. 
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print newspaper jim diorio headlines writer body copy long copy


PRINT: Mercedes-Benz CLK Convertible
Roche Macaulay & Partners. Associate Creative Direction, Writing. Art Direction: Marc Melanson. One of many.
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NEWSPAPER: Mercedes-Benz C-Class Launch 
Roche Macaulay & Partners. Writing. Art Direction: Dave Federico. Young professionals wouldn't even think about going into a Mercedes dealership: they thought the cars were way out of their league. So we brought the most affordable new Mercedes to them, at the mall. The New C sold out immediately. A new market was born.
  
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The newspaper FSI below featured a back-cover mail-in coupon for one (or two, what the heck) cars, underlining what a great deal they were. Lots of people sent them in. But the return postage was nuts.
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OUTDOOR: Ontario Chiropractic Association
Manifest Communications. Creative Direction. Writing: Jeff Katz, myself. Art Direction: Shawn Murenbeeld. 
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy

OUTDOOR: Einstein Brother's Bagels
Roche Macaulay & Partners. Writing. Art Direction: Dave Federico. The second one was banned in Utah. And you can't fish while riding a horse there, either. Get a life, Utah!
 
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print newspaper jim diorio headlines writer body copy long copy
 
 

NEWSPAPER: Baycrest
Manifest Communications. Creative Direction, Writing. Art Direction: Inna Gertsberg. Launching Baycrest's groundbreaking voyage into the last great mystery.
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy
 
 
NEWSPAPER: Canadian Opthalmological Society
Manifest Communications. Creative Direction, Writing. Art Direction: Deborah Caprara.
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NEWSPAPER: Mercedes-Benz E-Class
Roche Macaulay & Partners. Writing. Art Direction: Dave Federico. We bet that people spending $70,000 for a car would want to know what it really costs, and be smart enough to invest five minutes learning it. 
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print newspaper jim diorio headlines writer body copy long copy


NEWSPAPER: Ontario Medical Association
Manifest Communications. Creative Direction, Writing. Art Direction: Fei Lu. "The Campaign for Healthier Care" ran for four years, helping change perceptions and boost the influence of Canada's biggest medical association.
print newspaper jim diorio headlines writer body copy long copy
print newspaper jim diorio headlines writer body copy long copy


NEWSPAPER: Ontario Medical Association
Manifest Communications. Creative Direction, Writing. Art Direction: Inna Gertsberg.  (This ad ran in 2010, as part of a longer campaign.)
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OUTDOOR: TORONTO HYDRO
Personal. Writing. Art Direction.
 
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Print, Newspaper and Outdoor
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Jim Diorio's profile

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Jim Diorio's profile
Toronto, Ontario, Canada

Print, Newspaper and Outdoor

Newspapers were large, printed publications, often issued daily, that covered politics, crime, sports and entertainment, and featured advertising Read More

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