Hello and welcome to the future of tourism
In a world transitioning from wanderlust to isolation, comfort tourism emerges as the future's next frontier. Enter SENSES: a revolutionary concept in Mixed Reality that transports individuals to distant destinations by invoking all their senses within their own space. As travel costs soar and accessibility dwindles, many find themselves unable to explore coveted destinations due to financial constraints or health limitations. In a world where once-thriving hotspots lay barren or off-limits, the desire to visit remains unquenched. But in this digital age, perhaps there's a solution.
In our exploration of future tourism, we delved into past trends and forecasted future developments. We discovered a shift towards a hybrid experience, blending elements of the real and virtual worlds. This fusion, facilitated by advancements like Mixed Reality technology, promises to redefine the way we travel. Factors such as technological innovation, economic shifts, environmental concerns, and changing societal values are expected to significantly influence future tourism trends. As we navigate this evolving landscape, the integration of real and virtual experiences will likely become increasingly prevalent, offering new avenues for exploration and adventure.
Initially, our research spotlighted leisure travel, recognizing its growing appeal as a means to alleviate the stresses of work and daily life. However, confronted with various constraints, we honed in on a specific niche: VR digital travel.
Our target demographic for future tourism comprises individuals facing diverse limitations, whether stemming from constraints in time, finances, physical abilities, or other factors. These individuals often yearn to escape the relentless pace of urban life but find themselves without the means to do so. Moreover, they exhibit a keen interest in innovative technologies, such as virtual reality, which offer novel and enjoyable experiences despite their limitations.
The virtual reality market is projected to skyrocket to a staggering $1 trillion, with an astounding 7 out of 10 consumers anticipating that virtual reality games will become virtually indistinguishable from the physical world by 2030. Envisioning a future where every household member possesses a VR headset connected through social applications, the landscape of entertainment and social interaction is set to undergo a profound transformation.
By the year 2050, expenditure on cultural and entertainment pursuits is anticipated to soar to 10% of global spending, reflecting a growing emphasis on leisure and personal enrichment. With a projected 66% of the world's population residing in urban centers, the demand for digital escapades is poised to skyrocket, with an estimated 43% of individuals likely to embark on virtual adventures. Additionally, a burgeoning trend in biohacking for physical and cognitive enhancement is forecasted, with the global market expected to reach a staggering $63.7 billion, as individuals strive to optimize their capabilities and attain their desired aesthetic and functional enhancements.
As VR and AR technologies continue to evolve, people now have the ability to engage in a wide array of activities previously confined to the physical realm, from visiting museums and attending exhibitions to creating art and socializing in virtual environments. With advancements like the Oculus Quest travel game, individuals can explore various destinations, capturing moments and interacting with their surroundings in unprecedented ways. Enhancing social interaction remains a key focus, exemplified by concepts such as the metaverse, where users can gather, communicate, and collaborate in immersive digital spaces. Recent innovations include experiencing exhibitions through devices like the HoloLens, painting in virtual reality, and even attending holographic animal shows pioneered by a German circus following the ban on live animals in circuses. The use of holograms extends to entertainment, with the iconic rapper Tupac Shakur resurrected as a hologram for a Coachella concert, captivating audiences of over 100,000 people with this groundbreaking spectacle.
In the realm of current AR and VR technologies, which seamlessly merge the real and virtual worlds, devices such as the Hololens and Magic Leap AR headsets are predominantly utilized within industrial contexts for tasks like remote assistance and training. Meanwhile, consumer-friendly VR headsets like Oculus, backed by Facebook, are driving the push towards establishing the metaverse as a viable social and entertainment platform, catering to a broader audience beyond industry applications.
During the pandemic, when the Glastonbury concert was canceled, a virtual concert featuring 50 artists was created, drawing an unprecedented audience of over 10 billion people, dwarfing the attendance of the iconic 1969 Woodstock festival, which saw around 400,000 attendees. Similarly, the virtual concert hosted by Marshmello and Travis Scott within the Fortnite gaming platform achieved a staggering audience of over 10 million viewers, further illustrating the immense potential of digital entertainment to transcend physical limitations and reach global audiences on an unprecedented scale.
This stunning visual spectacle was crafted by Eric Prydz for his concert, employing holograms to create an immersive and unforgettable set.
Not only can you witness the butterfly within its environment, but you can also sense the gentle fluttering of its wings.
In 2050, individuals will inhabit smart homes tailored to their preferences and needs, offering seamless adaptability. While travel becomes faster, many tourist destinations will be restricted to preserve natural resources. Brands such as Rivian and Jeep will mitigate range anxiety by establishing charging stations at outdoor leisure destinations. Virtual connectivity will become ubiquitous, spanning from professional engagements to social interactions. Virtual shopping experiences will dominate, allowing consumers to visualize and experience products before swift delivery. However, the proliferation of drone deliveries may lead to overcrowded skies, posing a threat to aerial navigation and environmental harmony.
To address this challenge, we developed our innovative solution: the Holoroom. By harnessing the power of AI computing, hologram projection technology, motion sensors, environmental control systems, and haptic sensors utilizing sonar waves, we have created an immersive experience where users can interact with holograms as if they were tangible objects, all while standing on a 360-degree walking floor that simulates movement without physical displacement.
In 2050 this might some of the iconic tourist spots.
With our concept, the possibilities are boundless. Imagine standing alongside a gladiator in the Colosseum while the Roman emperor acknowledges your presence, or witnessing the construction of the Eiffel Tower firsthand. Envision yourself amidst the electrifying crowd at Woodstock, listening to Jimi Hendrix's legendary performance. These are just glimpses of the countless historical moments that can now be relived with the push of a button. Whether it's exploring present-day tourist spots or revisiting iconic events of the past, our concept immerses you in a world where you can experience summers in winter and travel through distant memories. From reliving cherished moments to envisioning possible futures, our concept engages all your senses to create truly unforgettable experiences.
