Al-Arousa Company was founded more than 50 years ago but it appeared in its current form around 1989 and since then it has been able to control a wide segment of Egyptians Cleopatra was the origin of the brand and Badawy Sons were the only importer of it After the company was divided one part became Cleopatra while the other was called Al Arousa .

The logo combines tradition and modernity incorporating  Egyptian clothing  within the Elarosa shape to create a visually engaging composition incorporating colors inspired by Egyptian culture, such as vibrant blues rich golds that create a harmonious balance between traditional and modern aesthetics.