Scenario: Creating a mobile platform for communication with boys 13-17 years connected 24h.
Solution: App + wearable
We've created an app that encourages the practice of soccer and championships among friends. Allied to this, we created an innovative wristband that measures the amount of sodium in sweat and warns the best time to take a Gatorade and restore user performance.
Art Direction: Joyce Almazan and Mateus Montenegro