This short animation illustrates mFarm promise.
The identity for mFarm is an exercise for Making Communication Work at DSI.
Through skype calls every now and then we developed an identity strategy for mFarm based on giving visibility and trust to their brand. mFarm is an innovative agriculture model that allows farmers in Kenya to get a livable wage from their harvest by changing the role of middleman to a promotion agent who veils for everybody best interests, creating trust. It also relies on mobile phone technology for bringing transparency about the up-date market prices. mFarm connecting farmers.
Team: Becky Colley, Martha Berry, Hillary Schubert, Sebastian Barrera and me.
