An illustrative infographic showing the freshwater conservation
partnership between WWF and Coco-Cola.
The whole infographic was hand-illustrated and went through a few different rounds of revisions.
Both the mark and the microsite were designed along with direction and feedback from a team of
brand strategists, project managers, and designers at Free Range Studios.
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Windmill detail.
Photographs detail.
Crops detail.
Bottles and water system detail.
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The following are pieces and sections from some of the first revisions of the infographic
and did not actually make it into the final piece.
Value Nature section call-outs.
The Coke factory still makes it into the final infographic (with the exception of the glass)
but, is not as prominent as it was meant to be.
These characters were going to be used as "narrators" of the freshwater conservation story.
This venn diagram was to be used in the Value Nature section which was
originally supposed to be set inside of a classroom.
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This was the final infographic delivered to WWF.
The infographic was designed to be used internally for presentations to potential donors
was designed to easily break down into several individual slides.
was designed to easily break down into several individual slides.
