ran Branding Design
Type: Design package / for: ran / commissioned by: Creative Solutions ProSiebenSat.1 / Date: July 2019
ran is the superordinate sports brand of German TV-network ProSiebenSat.1. All sports activities shown on it’s platforms and TV-channels (ProSieben, Sat.1, ProSieben Maxx and kabel eins) are pooled under this roof.
Based on the preexisting logo I was commissioned to develop a new logo-system and a corresponding brand identity. The design should strengthen ran and at the same time be individually adaptable for each specific sporting activity (e.g. Football, Beach-Volleyball, Soccer, Racing, Boxing, …)
Logo system
Concept
Football
Beachvolleyball
German National Soccer U21 Team
Ice hockey
Graphics package
Credits
My role: Concept & style development, logo-system, animations, graphics, key visuals, edit and compositing
Art direction @Creative Sulotions: Sebastian von Wyschetzki
Music and sound design @Creative Sulotions: Boris Breitenreicher
commissioned by: Creative Solutions ProSiebenSat.1
for: ran
Visit FlorianHausberger.com to find out more.
