Florian Hausberger's profile

ENTR

Florian Hausberger
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ENTR
Type: Corporate branding / for: ENTR (Deutsche Welle) / commissioned by: feedmee / Date: May 2021
Young, bold, European. ENTR connects people with different backgrounds and visions across Europe. It’s a digital space for an open and authentic discussion about Europe's shared present and future. Ultimately, the goal is to create a greater awareness about European visions and realities and to foster greater engagement among Europeans towards shared values and ideas that subsequently contribute to a more active European civil society. The project creates daily visually rich multimedia content in six European languages which are distributed and published on a broad range of digital platforms.​​​​​​​
Commissioned by feedmee I developed an extensive branding concept for the ENTR design pitch. The idea was to visually bring together Europe's different countries, languages and perspectives under one roof. Derived from the national flags we established a loud color palette, introduced a striking font and created a playful perspective-changing logo-, design- and animation-system. Our concept was convincing and we won the pitch. Subsequently I further elaborated the concept and designed a flexible, responsive and easy to use toolkit which both is highly customizable and offers a strong, recognizable branding. Finally the guys at feedmee brought it all to life :)​​​​​​​
Be sure to check out the final result and ENTR what's next!

Styleframes
branding Branding design motion design Corporate Identity animation visual concept Social Media Design channel branding streaming service

Idea & concept

Inspired by Europe's flags...
branding Branding design motion design Corporate Identity animation visual concept Social Media Design channel branding streaming service
we defined a loud color palette...
branding Branding design motion design Corporate Identity animation visual concept Social Media Design channel branding streaming service

chose a striking font...
branding Branding design motion design Corporate Identity animation visual concept Social Media Design channel branding streaming service

and created a dynamic logo...
branding Branding design motion design Corporate Identity animation visual concept Social Media Design channel branding streaming service

offering multiple perspectives.
branding Branding design motion design Corporate Identity animation visual concept Social Media Design channel branding streaming service
branding Branding design motion design Corporate Identity animation visual concept Social Media Design channel branding streaming service

A design system focused on thumbnails and...
branding Branding design motion design Corporate Identity animation visual concept Social Media Design channel branding streaming service

...working with one grid for all screens.
branding Branding design motion design Corporate Identity animation visual concept Social Media Design channel branding streaming service

Bold, flexible and easy to use.
branding Branding design motion design Corporate Identity animation visual concept Social Media Design channel branding streaming service

Credits
My role: Visual concept, logo, design and motion principles (styleframes, animatics, etc.)
commissioned by: feedmee
for: ENTR (Deutsche Welle)

Visit FlorianHausberger.com to find out more.
ENTR
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Florian Hausberger's profile

Owner

Florian Hausberger's profile
Innsbruck, Austria

ENTR

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Creative Fields