ZDF Redesign 2021
Type: TV channel design / Client: ZDF / Agency: thefinest & Florian Hausberger Studio / Date: September 2021
Together with my good friends @thefinest we got the opportunity to pitch, design and finally also realize the new promotion design of Germanys public TV market leader ZDF.
Confident, bold, flexible and responsive - these attributes outline the new design. During development we paid attention to ensure that the brand's core remains intact and is carefully enhanced. We introduced new elements to make the design system future-fit with modern workflows in the background.
Credits
Idea, concept, art direction and creation lead: Denise Pumberger, Stefan Pumberger (thefinest) and Florian Hausberger (Florian Hausberger Studio)
Audio: Eleven Creative Audio
Print elaboration: Serviceplan
Project Lead @ZDF: Irena Pavor, Christian Kohl, Jutta Döring
Head of Design @ZDF: Stavros Amoutzias
