Lavanda is an Instagram showroom of women's clothing from Ukraine. It is aimed at middle-aged women who dress in a casual style.
The task was to create a logo in the shape of a lavender flower. The main requirement was a minimalist shape and colors that would distinguish the brand in the women's fashion niche.
The result is a logo in an unusual asymetric flower shape, emphasized by a rich lavender hue, without pastel clichéd colors. The orientation of the shape refers to the first letter in the brand name.
Photos Used: Peter Chirkov (Unsplash)
