Background: the new year comes with new experiences, new challenges, and new opportunities. THAT MEANS PREPARATION IS KEY. And it all starts with the gut

Brand role: With enterogermina’s comprehensive care, you’re confident to face the unexpected.

Campaign platform: IS YOUR BELLY READY?
Highlighting gut resilience by showing how much your belly can handle with Enterogermina

Tết campaign idea: Is your belly ready for Tết?

Message​​​​​​​

Hero asset: AR filter - GUT MAZE
Wherever the spores go, the bad bacteria are naturalized there.

Healthy gut, Enter all Tết parties (Brand)
Defend your gut, Enter all Tết parties! (Gut defense product)
Restore your gut, Enter all Tết parties (Gut restore product)

Client: Enterogermina

Agency: Happiness Saigon (IPG)
Creative director: Nichi
Concept provider: Xanti, Nguyên Ngộ Ngộ
Head of content: Lien Sterken
Copywriter: Mi Nguyễn, Tiến Phan

Art lead: AiQ, Liễu Quỳnh