Primal
Drinking tea is a whole culture, connecting to spiritual journeys and transformations of the soul into more exalted beings. The truth is simple: tea brings harmony and peace of mind.
I took this idea and started thinking about the best way to visually represent it. One thing that came to mind was the cave paintings of floating people, immersed in their surroundings, simply existing. These people were closer to nature and therefore closer to the original, primal truth of existence. They were receiving the original peace and joy of living.
So, I took these strangely shaped levitating human forms and symbolically merged them with my original idea. This was the inspiration behind the brand called "Primal."
