Podcast Cover Art Rebrand (Spark & Fire by WaitWhat)

Spark & Fire Podcast Cover Art Rebrand

Concept & Designs by Juan Luis Garcia

As a passionate follower of podcasts, one that truly captivates me is Spark & Fire by WaitWhat. This show delves deep into the realms of creativity, exploring the magic of the creative process. It's both enthralling and inspiring! What makes Spark & Fire stand out aside from the high production value is its unique format, which balances intimacy and insight without adhering to the conventional conversational style found in many other podcasts.

The podcast features renowned creators sharing their profound thoughts and revealing the stories behind their masterpieces. However, I can't help but feel that the current visual identity doesn't reflect the quality and vibrancy they put into every episode.

CURRENT BRANDING

I can picture the brainstorming session for the current visual identity. The creative brief probably went something like, "Let's convey creativity without the cliché lightbulb or flame."

I get it and appreciate the bold, centered title on top of a complementary gradient resembling a candle's glow. The tagline set in a playful, scribble-y font adds a touch of "we're creative and don't mind getting our hands dirty" vibe.

Although these aspects effectively convey the podcast's essence without relying on clichéd symbols, there's room for elevation. Both in style and structure, the visual identity could be improved to better connect with today's diverse audience, encompassing various cultural backgrounds and creative pursuits.

This evolution would ensure that the podcast resonates more deeply with its listeners, fostering a stronger sense of engagement and inclusivity.

My Creative Brief

Spark & Fire Podcast Rebrand + Cover Art

Goal
Design three cover art options that capture the magical unpredictability of the artistic process. Build upon WaitWhat's existing design by maintaining the current tone but take it up a notch for memorability and easy recognition when browsing podcast apps.

Approach
Devise a distinctive depiction of an explosion that becomes Spark & Fire's signature, something unique the company can own. Leverage color, composition, and fonts to convey the podcast's creative, insightful, and spontaneous essence. Steer clear of clichéd lightbulbs, flames, etc.

Tone
Inventive
Delightful
Spontaneous

Execution

I selected one of the three options to create mockups, but I believe each of them holds significant potential to become the fresh visual identity for the podcast.