The visual in the image effectively portrays the touring and adventure capabilities of the motorcycle by featuring it in an extreme and dynamic environment — a sand storm, snow storm, thunderstorm, which is synonymous with challenging terrain and adventure. The rider is seen in motion, where he is riding besides the storm, which emphasizes speed and the bike's ability to handle off-road conditions.
The name change from "V-Strom" to "V-Storm" is a creative play on words that serves to enhance the bike's adventurous image. The original name "V-Strom" is associated with Suzuki's line of dual-sport motorcycles, where "Strom" is a German word for "stream" or "current," suggesting smooth and uninterrupted travel. By altering it to "V-Storm," it adds an element of intensity and ruggedness, evoking the idea of a powerful storm capable of overcoming any obstacle. This change not only reinforces the bike's robustness but also aligns the brand with extreme adventure and resilience.
The captivating visual of the bike against the dramatic backdrop of the desert, snow, thunder combined with the bold, oversized text of the new name "V-Storm SX," works to position the brand at an extreme level. It appeals to the emotions of potential customers by suggesting that owning this bike will allow them to conquer challenging landscapes and embark on thrilling adventures.
Overall, the visual and the new name together create a strong, adventurous brand image that is likely to attract attention and appeal to the target audience of riders seeking both excitement and reliability in their touring experiences.
