Patty shoes is a shoe shop, like other shops it advertises its products on social media such as Instagram and Facebook.
The client's request was to create a series of illustrations that could make the profile unique, recognizable and memorable.

I started by creating two illustrations to signal the start of the winter sales.
Then I created a series of illustrations of the products present in the shop and graphic and colored elements in the carousels for the presentation of the footwear on sale.

The challenge is to introduce illustration to show a category of products for which photography is used exclusively.

But I hope I succeeded.
This journey is still ongoing, you can see how it's progressing here