BURGER KING / HOMECOMING www.mauriciocandela.com
Ad Agency: Dentsu
Product: 2 Whopper Combo
Photographer: Mauricio Candela
Producer: Michelle Jayme
Production Company: The Blur Office
The advertising agency Dentsu and Burger King trusted Candela and his team to produce their campaign for the famous school tradition, Homecoming. The campaign was shot in the city of Miami at one of its restaurants, where four students went to Burger King before their Homecoming party and enjoyed their new meal. The idea was to have photos with a genuine feel, capturing real moments and making it seem as though nothing was posed or planned. Even the food was approached in the same manner, aiming for a sense of realism while, of course, not neglecting any details