Overview
The lifestyle cosmetic brand MENT noted memories that come from the sense of smell. The scent helps to clarify memories you don't want to forget and brings back memories from the past to the present so that you can enjoy the nostalgia of that time.
Brand Name
The brand name "MENT" was created by combining "memory" and "sent." "MENT" is a word that seems like
a foreign word but is used only in Korea, and is usually interpreted as "one sentence" or "one word."
We define the abstract experience of returning to the moment of the past through the scent that we suddenly smell as an accurate "one sentence" and present it to our customers so that they can enjoy it anytime.
Graphic System
MENT's graphics system takes ideas from memory and scents. Reflecting spreading and seeping properties, pixels and arrows are used in conjunction with the grid, and each scent has its own visual through its flexible use.
Key Visual
MENT's key visuals consist of a graphics system and photos. Photos from key visuals play a very important role. The photos should be able to remind consumers of scents and match the names of the scents.
Product Design
We designed MENT's products based on the key visual. Reflecting the characteristics of the freely transformable key visual, we arranged them to remind you of scents through titles and photos.
