storyboard drawing by
Laura Koefoed
Design by Søren Hougesen
The assignment was: create a fun experience for Femina magazine users on Facebook and get more followers. My role was concept and creative direction - the concept is quite simple. Empty a digital store and enter the competition to win what is in your shopping bag. Easy for the users to grasp, accessible on mobile, tablet and of course desktop. 2 weeks into the game more than 35000 people have been playing it, and the Femina Facebook page has collected more than 4000 likes.
