As Robokiller was starting out it relied on a plain visual language with little-to-no brand visibility, creating an opportunity to push a more engaging and captivating set of marketing ads and content. In order to stand out from the rest, the visual repertoire was expanded and a limited color theme was applied, leading to an extensive set of varied AB tests while keeping a unified visual foundation.
Design / Animation / 3D - Zlatko Kelemenić
With improving metrics, visibility, and reach, it was time to update the brand and venture into new horizons of marketing and product positioning. After a strategic rebrand, mascot rework, and a B2B Enterprise roll-out, Robokiller developed new features like Scam Detector and Personal Data Protection.
Design / Animation / 3D modelling, rigging and animation / Video editing / Motion design / Branding - Zlatko Kelemenić
Through those efforts we grew Robokiller's LTV from $25 in 2017 to $70 in 2023, facilitating the venture into a broader digital protection landscape. A new brand identity was scoped out for a future-state of the product’s new positioning that is appropriate for the big ambitious goals we had for driving a web to app motion, as well as expanded feature offerings.
Design support/ Animation / Prototyping - Zlatko Kelemenić
