Imagine a billion seat stadium — a stadium with an almost limitless capacity through the power of virtual participation. A continuous concert spanning locations and time zones across the world with both real and virtual seats available in aid of the Red Cross charity.

 

I worked with Skype to develop the creative concept and the creative strategy for marketing — including, build up, pre, during, catch up and legacy event, remote and virtual marketing aa well as activations.

 

Marketing and creative strategy

Creative Marketing Concepts

Creative and Brand Direction for real and virtual iterations:

• Virtual tickets

• Crowd sourced world anthem

• Crowd funding concepts

• 24 hour event and remote activations

• Web product and digital marketing assets

• Auctions

• Merchandising

• Crowd sourced collaborations

• Access all areas

• Unique Skype material

• Product activation

• Brand

 

Microsoft Purchase of Skype caused the cancelation of the project.