Healing Heart Identity Design

Healing Heart is a children’s research, treatment, and care non profit organization. The non profit was new and at the time of designing and needed to raise support along with volunteers. The target demographic for the organization was Generation X (ages 40-55) they are the group that is most likely to donate, engage, and volunteer. Within this project I created the overall brand presence which included: the brand name, logo, font, color palette, style sheet, homepage website design, and brand imagery for social media.