Monkeys & bananas | Packaging and Brand Identity
In crafting the visual identity for a brand new men's wear brand - Monkeys & Bananas, my focus is on translating the brand essence into captivating and marketable elements. The objective is to design packaging that not only embodies the brand but also resonates with our target audience, ensuring our product stands out on shelves and remains memorable.
Patterned Underwear: To anticipate dynamic and whimsical packaging featuring abstract tropical foliage and playful elements. This design approach aims to enhance the product's appeal and convey a sense of fun to the consumer.
Solid Underwear: To distinguish the packaging for our plain-colored underwear, we're adopting a vibrant and classic look. This approach ensures a clear differentiation from the patterned product packaging, giving the plain products their own distinct visual identity.
