Alex Ludewig's profile

Logo and claim design

Logo and claim creation
Direct eye contact in a video conference - an absolute innovation!
The German company metaglobe achieves what major technology corporations have not accomplished so far: creating closeness and presence in video conferences. With the metaglobe Live Unit presented at ISE2024, remote participants are depicted as if they were sitting together at a table. In original size, correct perspectives, and eye contact among all participants - without avatars, without VR glasses, but by using multiple high-resolution video streams combined into a spherical 4K projection. Each user receives their own video image, aligned with their individual line of sight.

In my position as an Art Director within "identity Werbeagentur" I have redefined the company logo right before the approach of a global market. The catchy claim – a one of a kind creation by Shimon Maroz – CEO and branding mastermind of identity Werbeagentur.

Discover the process.
Logo and claim design
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Logo and claim design

Published: