Pacific Senior Living (PSL), the emerging senior living brand under Columbia Pacific Management Group, has officially unveiled its first-ever senior living residence, Acacia, in Klang.

They sought a fresh brand logo and a corporate identity to be consistently applied across all forthcoming promotional materials. Following the signing of the Memorandum of Understanding (MoU), the Sonic Branding for PSL’s new logo was showcased on the LED screen onstage.

The brief 6-second video, accompanied by soothing music, flawlessly encapsulates the essence of the brand.