KORONET McKilt. The character is strong. Scottish
KORONET is a premium beer brand with a British style. In 2023 the brand's portfolio was expanded with a new limited-edition variety with an authentic Scottish character - KORONET McKilt.
Our team was tasked with developing a design that would capture the rebellious spirit of the new product, while maintaining the brand's prestige. We also wanted to appeal to a younger audience and strengthen our position in the premium segment.
We used the traditional Scottish kilt pattern at the heart of the design. We also added a couple of other elements to emphasise the character of the new beer. One of them was a stylised fragment of a Scottish castle tower, which acted as a recognisable symbol of the beer. We also added a kiltpin, which is such a traditional Scottish accessory. The visual elements work well in tandem with the colourful name - McKilt.
To complement the strong character beer style, we added a traditional kilt bag - the sporran on our key visual.
