For my fourth year at university, we were tasked with developing a collaborative project in partnership with a charity, brand, or even our university. The goal was to actively participate in constructing a project from the ground up with a client. We were required to work as a team, with each member assuming a specific role. In my case, I was designated as the person in charge of designing the event.
Our client was a student organization called " olfaction " who is affiliated with a chemistry school in Lyon. The organization hosts various workshops centered around olfactory experiences to provide valuable knowledge for chemistry students.
For their second workshop, they aimed to organize an " atelier " where students could create their own hand cream. The workshop took place on February 5, 2024, coinciding with Valentine's Day in France (February 14, 2024). I chose colors that aligned with the Valentine's Day theme, focusing on red and pink. Additionally, I aimed to infuse a subtle retro touch into the communication.
POSTERS / FIRST DRAFT & THEIR INSPIRATION
POSTER / LAST DRAFT
I proposed the two designs to the students organization and they chose the first option.
Here is the final poster we came up with.
ONLINE COMMUNICATION
communication displayed on a television screen, projected within the chemistry school.
communication for instagram (story + posts)
PAPER COMMUNICATION
sticker #1
sticker #2
background for the paper listing the different steps to create the hand cream during the event
COLOR CODES : PINK : #e4c0d6 / RED : #af2831
FONTS : Helvetica (bold, light) / Compendium (regular)
THANK YOU !!!
