Building a simple brand to tackle complex, global challenges.

For over 15 years, Praekelt.org has been building a world where personal, uninterrupted healthcare is available to everyone, not just a chance few. Through accessible mobile technologies, they deliver health-related information, resources, and support to people in need across the globe.

They were looking to update their brand with something timeless, confident, and responsive. We settled on the name Reach – inspired by their ability to deliver solutions on a huge scale – and determined they ultimately enable new possibilities for people by bridging global healthcare access and information inequality. This insight informed their new narrative: “Health made possible”, as well as their positioning and messaging.

By harnessing perspective, we built a visual language representative of movement and direction – or reach. This design system is simple and confident and acts as a balanced framework within which Reach’s communications and work takes centre stage. It’s non-invasive, unique within the digital healthcare space, and, most importantly, scalable across any platform or medium.

Design by the wonderful network that is North.