Emailing: 8 tips for writing the best subject lines
When we know that more than 64% of people only open their emails if the subject seems relevant to HE Tuber them, investing time to write the best subject for these email campaigns becomes essential!
We can very well understand this selection of opened emails as we are bombarded with emails daily these days. Between Facebook, Twitter or LinkedIn notifications, as well as promotional campaigns, it's difficult to keep your attention for very long.
Here is an article summarizing the 8 important elements for writing the best email subject lines. Here they are for you:
1. Put yourself in the shoes of your email readers
Too often we tend to want to highlight the elements of the email that interest us the most as a company, but we forget to ask ourselves what our reader really expects. There is nothing worse than navel-gazing communication!
2. Personalization in the object
Give your reader the impression that you are speaking to them directly, this gives better open rates on average. We must of course avoid falling into clichés and the Big Brother trend. But small, well-balanced touches of personalization can make a difference. Mos offers this personalization feature
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3. Use action-oriented verbs
Any email campaign must have a specific objective at the start. This could be to drive traffic to your site, increase attendees, or simply stay top of mind with your readers. Do not hesitate to facilitate the actions of your readers by subtly indicating to them the possibilities of action they have in your email
4. Indicate the temporality
Make life easier for your email reader by telling them in the subject the temporality of the content of your email if this is relevant (this is not the case for all types of content).
5. An exclusive proposal
We are all the same (well almost), if we see a good deal, it always makes us want to open an email more. This will also make other people want to subscribe to your Newsletter if they know that they can get special offers via this medium.
6. Clear, Concise, Concrete
The 3 essential Cs of emailing. When we know that almost half of emails are read on mobile, the effectiveness of your emails is crucial. Get straight to the point and avoid convoluted sentences!
7. Avoid forbidden words
The main concern of email clients is to prevent these users from being flooded with spam. There are several keywords, such as Free, Good Deal, or Promo that should absolutely be avoided in email subject lines
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8. Indicate a name and a clear sender email
It's not technically in the subject line of the email, but the importance remains. Don't forget to indicate a clear name and a trustworthy address in the sender of your email campaign.
In conclusion, the real rule is to establish your own tone and test the most effective email subjects. Good luck, and don't hesitate to share your feedback.
