I had a blast working with SAA on their recruitment posters for the 2014-15 school year. They wished to emphasize the marriage of traditional and digital blending of design, so I opted for paper as the chosen medium. We strayed from traditional paper cutting by bending and placing strokes rather than taping and gluing to keep the letterforms delicate and fluid. We then placed various tech and analog props around the type to create a dynamic workspace.

 

I appreciated the SAA crew being so flexible and gracious with me, as this project fell between some trying personal events. Together we learned that living our dreams is not always glamorous, convenient, or easy and requires lots of elbow grease (or hours of folding) to emerge victorious. 

 

EDIT: I have added the secondary poster created after returning to attempt the paper image for the second time. We created a secondary mailer for accepted students out of paint pigments on a white backdrop. So messy but totally worthwhile.

 

Creative Direction // Matthew Flick

Photography // John Rossi

Videography // Boomcrate Studios