Elation
Branding
I created the branding system for Elation, a modern brand of hands-free pumping and nursing bras and camis. For this project I created a full brand system which included: Brand Concept, Messaging, Brand Voice & Persona, Full Logo System, Typeface System, Key Visuals, Illustrations, Stationery Designs, and other Supporting Supplementary Elements.
Some excerpts can be found below:
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Brand Elements
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Brand in Action
Elation has since launched the brand and as of publishing is currently still active. Below are screenshots from their public Instagram page. At this point, I am no longer handling the brand and all images and text are courtesy of Elation and their company runners, but the branding system is still in use.
