TOMS
The mission of the Table des organismes communautaires montréalais de lutte contre le sida
(Table of Montreal community organizations fighting AIDS) is to support, promote actions and defend the interests of members and the communities they represent.
Project
For the new identity, we wanted to embody the desire to collaborate fluidly among all members around the table in the fight against AIDS. This is why the logomark echoes the table and the ribbon, the cause which links the different actors of the TOMS. The graphic signature also brings back the movement of the ribbon which traces and weaves the different visual elements of the graphic universe.
Project Manager : Guillaume Gueras
Art Direction and Graphic Design: Alice Demée x Audrey Lamoureux