What is emailing? Definition and guide to good practices
Emailing refers to the design and sending of emails for communication or marketing purposes. Sometimes wrongly compared to spam, this method is based on the prior consent of recipients and the personalization of s n dings.
How to get started with emailing?
Email remains one of the most effective ways to attract traffic to your website, which can have a positive impact on your bottom line. With the HE Tuber right approach, you can use it to increase your sales and build lasting relationships with your customers.
What's simpler, you just send an email to your database, right? No way ! We all know what it's like to have our inboxes flooded with marketing emails that are of no interest to us. Ultimately, with these types of emails, we either delete them, don't read them, unsubscribe, or simply report them as spam. This is where the problems start. Unsolicited emails can cost your business by damaging your reputation and you could even be fined or blacklisted.
To set up an effective email campaign, you have to do the right things, in the right way, at the right time and to the right people.
Here is the definition of emailing in video:
What are the advantages of emailing?
Email marketing remains the main driver of customer loyalty and acquisition for small and medium-sized businesses. In fact, 81% of s still rely on email marketing as their primary means of customer acquisition.
In 2019 alone, 293.6 billion emails were sent and received every day. That's already a staggering number, but this figure is expected to increase to more than 347.3 billion daily emails by 2022, despite the emergence of new forms of communication. Which proves that email marketing is not about to disappear.
It's no surprise that with the great popularity and indisputable benefits of email marketing, the return on investment (ROI) is massive. In other words, a well-thought-out strategy will make you money.
For every dollar you spend on email marketing, you can expect an average ROI of $42.
In fact, email marketing is so popular among marketers that email engagement is the primary metric for evaluating content performance. Nine out of ten marketers say they regularly look at metrics like open rates, click-through rates and downloads to determine content success, more than site traffic and network analytics social.
With these email marketing statistics in mind, it's hard to ignore the potential of a good email marketing campaign.
