MailChimp: reviews, features and prices of this emailing software
The first name that HE Tuber immediately comes to mind when talking about email marketing software is often MailChimp software! It is indeed known as a good, effective marketing strategy solution for developing and retaining customer loyalty. Focus on everything useful to know about this software, its features, customer reviews and its cost.
MailChimp Overview
Introduced on the market in 2001, the American software MailChimp quickly positioned itself as a reference tool for e-mail marketing for HE Tuber . Its success has been phenomenal thanks to its perfect adaptability to the requirements of marketing campaigns, the richness of its functionalities and the simplicity of its interface.
As proof, MailChimp currently has no less than 8 million permanent users for a statistic of around 500 million emails sent each month! Very impressive figures for a company that has not raised any funds.
Even if it is not available in French, MailChimp is very successful in France. This is explained by its great practicality and the possibility of creating personalized email marketing campaigns without any technical knowledge.
As proof, MailChimp currently has no less than 8 million permanent users for a statistic of around 500 million emails sent each month! Very impressive figures for a company that has not raised any funds.
Even if it is not available in French, MailChimp is very successful in France. This is explained by its great practicality and the possibility of creating personalized email marketing campaigns without any technical knowledge.
Configure your MailChimp account
Before you start thinking about what types of campaigns to run with the help of the site, it is necessary to have a MailChimp account. To do this, log in to the MailChimp website and click on the “Sign up for free” tab. You will receive a registration form on which you will be asked to enter your username, password and email address. Following this, an activation email will be sent to you and you will need to click on the link provided in order to activate your account.
The next time you log in to the site, you will be guided through the various remaining configuration steps. You will therefore have to enter information on your profile, your website, your physical address and connect your different social network accounts. You also have the option of connecting your online store, if you are an e-retailer.
The next time you log in to the site, you will be guided through the various remaining configuration steps. You will therefore have to enter information on your profile, your website, your physical address and connect your different social network accounts. You also have the option of connecting your online store, if you are an e-retailer.
The template editor: a great asset of MailChimp
The template editor is one of MailChimp's strong points. Intuitive and very complete, you can use it to create all types of marketing campaigns. Three different possibilities are offered to you to create tailor-made templates:
• The use of email layout templates available on MailChimp and which give you the choice between 25 different frameworks;
• Access to several hundred templates organized by category (birthday, art, education, e-commerce, children, real estate, music, etc.) and whose design quality is very impressive. These templates are completely customizable.
• The ability to create your own templates using the HTML editor. Please note, this editor requires good knowledge of CSS and HTML languages.
Once you have chosen a template, it is easy to make changes to it. The MailChimp editor is very effective for this exercise. You click on the content you want to attach to your email creation and import it to the template. For example, text, images, videos, links, etc. The MailChimp editor is a real reference in the e-mail marketing market, useful for creating a very professional-looking marketing email in record time!
• The use of email layout templates available on MailChimp and which give you the choice between 25 different frameworks;
• Access to several hundred templates organized by category (birthday, art, education, e-commerce, children, real estate, music, etc.) and whose design quality is very impressive. These templates are completely customizable.
• The ability to create your own templates using the HTML editor. Please note, this editor requires good knowledge of CSS and HTML languages.
Once you have chosen a template, it is easy to make changes to it. The MailChimp editor is very effective for this exercise. You click on the content you want to attach to your email creation and import it to the template. For example, text, images, videos, links, etc. The MailChimp editor is a real reference in the e-mail marketing market, useful for creating a very professional-looking marketing email in record time!
Other features of MailChimp
Mailchimp also allows you to choose between several campaigns:
• Regular Campaign
This is the version of the classic campaigns generally used for newsletters.
• Plain Test Campaign
This feature is used to send prospecting emails in text format, composed in a way that gives recipients the impression of a personalized message.
• A/B Test Campaign
If you want to send the same campaign to your customers and prospects with some differences in content, this is the function to choose. It allows you to vary the content of the campaigns, as well as the times and subjects covered.
• RSS Driven Campaign
This very interesting feature of MailChimp allows the automatic sending of various emails at a specific frequency. Very popular, this sending option helps you control the display of your emails on different types of devices without forgetting its autoresponder functionality capable of configuring instant responses.
• Permanent analysis and monitoring of MailChimp data helps you analyze the performance of each of your campaigns in detail while showing you areas for improvement. The software has very sophisticated monitoring tools which provide you with campaign reports with several levels of performance indicators, as well as the frequency of subscriptions and subscriptions.
• Regular Campaign
This is the version of the classic campaigns generally used for newsletters.
• Plain Test Campaign
This feature is used to send prospecting emails in text format, composed in a way that gives recipients the impression of a personalized message.
• A/B Test Campaign
If you want to send the same campaign to your customers and prospects with some differences in content, this is the function to choose. It allows you to vary the content of the campaigns, as well as the times and subjects covered.
• RSS Driven Campaign
This very interesting feature of MailChimp allows the automatic sending of various emails at a specific frequency. Very popular, this sending option helps you control the display of your emails on different types of devices without forgetting its autoresponder functionality capable of configuring instant responses.
• Permanent analysis and monitoring of MailChimp data helps you analyze the performance of each of your campaigns in detail while showing you areas for improvement. The software has very sophisticated monitoring tools which provide you with campaign reports with several levels of performance indicators, as well as the frequency of subscriptions and subscriptions.
User reviews about MailChimp
The various opinions on the software are rather favorable:
o Simplicity of use, intuitive ergonomics and excellent user experience. It's the perfect software to get started in email marketing.
o Very useful for the generic needs of e-commerce and SMEs. Its library of email templates automatically adapts to the screen of any device.
o The software offers a free version for sending 12,000 emails per month and a list of 2000 contacts. However, this free version does not provide all the features.
o Very high operating price compared to the competition. Additionally, MailChimp is not suitable for users who want to do affiliate marketing. The site blocks emails that include affiliate links.
o MailChimp is unfortunately not available in Frenc
o Simplicity of use, intuitive ergonomics and excellent user experience. It's the perfect software to get started in email marketing.
o Very useful for the generic needs of e-commerce and SMEs. Its library of email templates automatically adapts to the screen of any device.
o The software offers a free version for sending 12,000 emails per month and a list of 2000 contacts. However, this free version does not provide all the features.
o Very high operating price compared to the competition. Additionally, MailChimp is not suitable for users who want to do affiliate marketing. The site blocks emails that include affiliate links.
o MailChimp is unfortunately not available in Frenc
