MILLER GENUINE DRAFT

•

MILLER ON PACK PROJECTOR

MILLER ORIGINS TOUR CAMPAIGN

The Miller Genuine Draft Origins Tour is designed to reveal an insider’s perspective on this great global brand. By exposing guests to the world’s only 4X Cold-Filtered process, they will become true believers in this innovative approach to brewing and the brilliant golden lager that results from it.

It’s also a chance to spend a few days and nights in one of the USA’s most iconic cities – Chicago, Illinois – a place where you’ll find Miller Time around every corner.

MILLER SOUNDCLASH CAMPAIGN

The Miller SoundClash – in partnership with Mixcloud and DJ Mag – will be activated as a global DJ competition to search the next worldwide superstar DJ of tomorrow.

The winner will have the once-in-a-lifetime experience of playing alongside one of the world’s biggest DJs at DJ Magazine’s top 100 DJs in the world party. The event, which will take place at the legendary Marquee Nightclub in Las Vegas, will present a money cannot buy prize for the DJs.

This experience it’s divided in 4 steps, like the MGD’s 4X Cold-Filtered process.

MILLER PERSONALIZED 6 PACK

Miller Genuine Draft wanted to make something special to their new generation of KOL’s (Key Opinion Leaders). It had to be something very exclusive and premium like the brand. So we decided to send them a personalized six-pack with their pictures on it, and an invitation with information inside about the brand and what Miller Genuine Draft have done and what they are going to do.

MILLER PARTY INVITATION

Miller Genuine Draft knows how to party. That’s why it is in every premium night event in Buenos Aires. They upload these messages in their social networks, like Facebook, to announce when they will make thoseparties.