Objective:
To design a simple yet bold identity,
that justifies a strong meaning of a business name- SURYA (SUN);
as well as appeals to it's target consumers.
The graphic element is a simplified representation of Sun.
It also suggests a tyre of a tractor thereby, suggesting movement.
The primary logo color is a warm orange which depicts the energy.
The primary font- ‘TeXGyreSchola’ has a strong character suitable for the name whereas; the secondary font belongs to ‘Futura family’- a sleek one with geometrical nature balance outs the complete identity.
