Designer: Bojana Kikic

Category: Label design / Illustration / Packaging Concept / Brand Identity

Challenge: The idea behind the logo design is a personal stamp, a heritage. It transcend industries and becomes a mark of trust. It incorporates strong feminine nature in the design with simple elements. Illustrations are botanical drawings but the focus is not on pretty flowers. We celebrate imperfections. We want to show natural cycles. How life and nature aren’t just a frame of gentle petals but a complex, beautiful, moving, unstoppable cycles. Of course I want it to look natural and not like an exact botanical analysis. Brand colors are bold, dark and mysterious full of depth and details.