Client's Expectation
The client wanted a vivid and minimalistic logo with lots of colors especially pink! that represents youth, Gen z and women hood.
Challenge
My challenges is to combine multiple color combinations in the brand guidelines and create a modern visual identity that is coherent with its mission and that could be applied in the main contexts of the brand.
Solution
With multiple conversation with client and having countless coffee, we made a SYMBOL that represents all the touchpoints and WORDMARK that visualizes womanhood.
This perfectly captured the soul of the purpose & set strong substructure for the narrative used throughout the identity.
A fresh light emerges in the cosmos!
