Rekorderlig, a renowned Swedish brand, offers an impressive variety of Swedish ciders in a range of fruity flavors. Gaining global recognition, Rekorderlig captures the essence of Sweden: modern, forward-thinking, dependable, and youthful. Rekorderlig crafts crisp, wholesome, and naturally delicious Swedish ciders by blending the pristine spring water of Vimmerby with a unique recipe refined over four generations. These ciders are savored globally by those in search of an exceptionally refreshing experience.
The former packaging of Rekorderlig featured an outdated design characterized by bold fonts and medieval-style fruit illustrations. While this effectively reflected the recipe’s historical roots, it failed to capture the fresh, youthful, and vibrant image the brand aspires to project. The challenge in creating the new visual identity was to maintain a sense of trustworthiness and history while infusing a more youthful and colorful vibe. The updated design of Rekorderlig cider achieves this balance by adopting a clean, fresh, and visually appealing approach. It features two prominent color blocks and a subtly modified logo, seamlessly combining classic and modern elements.
Our posters echo the essence of our cider packaging design, featuring two overlapping circles that represent distinct flavors. These fresh visuals are not only visually appealing but also instantly captivating. In our street advertisements, we aimed to capture the brand’s dynamic and vibrant spirit. These ads exude a lively and energetic atmosphere, perfectly resonating with the essence of Rekorderlig.
