In Kenwood Towne Centre, there is this a little pretzel and popcorn stand that does a whole lot of business. As part of the mall’s food court renovations, this stand had to be relocated and re-imagined. Our studio helped them plan a new store based on their new space constraints, improve some of their brand expression, simplify their graphics, and center the user experience on seeing, smelling, selecting and tasting the product.

We started with a brand audit. Since there are a number of stores, we needed to respect the name and how it is expressed. We kept only 2 of the original supporting graphics, shifted the colors to a more fresh, appetizing palette, and simplified their message delivery.

Operationally, we took a business that was already starved for space and laid out a store that added growth potential for the future in a footprint that was 15% smaller. We encouraged them to focus their message and highlight specific product as emblematic of all that they offer. You know, that old adage, “You can only sell one thing at a time.”

We worked in conjunction with the manufacturer, the mall, the general contractor–as well as all of the mechanical, plumbing and electrical trades– to help them all meet their requirements as we remained champions of the owner’s requirements.

The result is a great-looking store with great-tasting product that is on pace to do great business in their new location.