Parking Garage Wayfinding | Cincinnati, Ohio
BHDP asked us to help them concept a wayfinding system that integrated into an underground parking structure located under Washington Park in Cincinnati’s Over-the-Rhine District.
Our studio helped conceive and illustrate the look for the system, as well as examine the design problem. We considered the entire parking experience from entrance to exit. Our intention was to give people a sense of place, a connection with the city above and an easy way to remember where they left their car.
We used full floods of intense color to signal to patrons where the pedestrian circulation is. Verbal descriptors help patrons select the shortest path to their surface destination and symbolic markers help people retrace those same paths home. The symbols relate to environmental ornaments and silhouettes you will find when you emerge from the stairs to the park above.
The final result looks modern and attractive, helps reinforce the connection between the urban fabric above and the service area below, serves well at both the pedestrian and vehicle scales, and works as both passive and active wayfinding.
