THE BRIEF
Inflation is up and Canadians are feeling the pinch. We were asked to come up
with a campaign and brand redesign that showed Canadians that Leon's has great value without compromising style.
THE IDEA
"Price(d)less"
The Effie award winning Leon's super duo Todd & Margo, are back with an inflationary-friendly campaign that focused on priceless style, priced less. Using a little wordplay misdirect, we came up with some classic comedy banter that even my mom appreciated.
We also came up with some fun generative AI social extensions and leaned into the brand colours to give the brand and retail design system a fresh new contemporary look.
Inflation is up and Canadians are feeling the pinch. We were asked to come up
with a campaign and brand redesign that showed Canadians that Leon's has great value without compromising style.
THE IDEA
"Price(d)less"
The Effie award winning Leon's super duo Todd & Margo, are back with an inflationary-friendly campaign that focused on priceless style, priced less. Using a little wordplay misdirect, we came up with some classic comedy banter that even my mom appreciated.
We also came up with some fun generative AI social extensions and leaned into the brand colours to give the brand and retail design system a fresh new contemporary look.
On social we wanted to have a little fun with Ai and asked it, "What does the most priceless sofa in the world look like..." -- the results were scintillating.
