Brand Identity - Pet Adventures
We understand that your pet isn't just 'cargo'. They're family. And in this family, every journey is an adventure.
Pet Adventures is a professional pet relocation service that puts your pet's safety as our first priority and ensures a seamless process from point A to B with expert care & minimal paperwork hassle!
The process of creating the brand identity was fun and very explorative, as the team members were into different directions & wanted to test out all the possible looks & feels of the brand. And so, the journey to create 3 different options began.
Direction 1: Professional Pet Cargo Services
In this direction, the pet relocation service is emphasized on its professional expertise, trust among clients and the strong relationships the team has established with various airlines to ensure a smooth trip.
Direction 2: Every Trip Your Pet Takes Is An Adventure!
This direction turns pet relocation into a fun, exciting journey to the new horizons. The pet & their owners are expected to be welcoming a whole new experience living in another place.So much that it turns the process into a game-like, adventurous trip where both can bond closer.
Direction 3: Your Pet, Your World.
This final direction embraces the message that you can take your pet anywhere in the world, while they also mean the world to you. This approach was the one that got finalized, and then adapted to all other social + marketing materials.
By reusing the compass element from direction #2, but put a play on the animal paw print instead of showing them, the logo is formed and paired with a terrain-like background to symbolize the many landscapes that pets will travel across!
Social media + Ads
