In collaboration with the visionary client Mabelle, I had the distinct pleasure of crafting a sophisticated and upscaled brand identity for a line of feminine loungewear that seamlessly marries elegance with comfort. Mabelle's collection of robes-de-nuit caters to the modern woman, offering an elevated experience for both day and night.
Being a family-owned business, the design process began with an in-depth discovery phase, delving into Mabelle's vision and the essence she aimed to capture. Inspired by timeless femininity and a touch of luxury, the brand identity exudes a sense of class and refinement.
Soft, muted tones combined with delicate typographic choices evoke a sense of tranquility and grace, aligning perfectly with the essence of Mabelle's pyjamas. The final result is a brand identity that not only captures the essence of the product but also resonates with the target audience, creating a lasting impression of sophistication and comfort.
