This campaign was created to generate clothing donations from the public to sell in Red Cross Shops. It was seen in shop windows, postcards, street posters and in media across the country and ran successfully for three spring seasons.
I led the design process and prepared the design brief, provided art direction and styling at the photo shoot, wrote campaign messaging and copy and arranged print and distribution around the country. I also managed the national media campaign.
The bunting was created to provide the shops with a fun, inexpensive way to reinforce the campaign and as you can see from the photos, they went to town and used all the materials they could get to drum up donations.
Cherise Conrick from Typespace did the design.
