Subjective Well-being refers to how people experience the quality of their lives and includes both emotional reactions and cognitive judgments. SWBC is a grassroots organization dedicated to raising awareness and educating people about the importance of subjective well-being. By providing free advice, educational programs, lectures, seminars, publications and events. SWBC aims to help people overcome sadness and negative attitude, in order to benefit people’s physical health and a better quality of life.