HINATA SUSHI | LOGO DESIGN & BRAND IDENTITY

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Logo and Branding Project. Logo is designed for Sushi Restaurant in Vietnam.

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Hinata Sushi is aimed at young customers, so the restaurant aims for a brand identity that is both youthful but still shows the premium features of the sushi restaurant.

Design logo for Hinata Sushi, Bee Art want to show the culture of Japan. The logo is a combination of tuna — a familiar ingredient of sushi restaurants — and the image of the sun — because Hinata in Japanese means sun flower. The image of the sun is also reminiscent of the land of the rising sun Japan. The color of the logo is inspired by red-pink tones with many different shades, creating an interesting color contrast for the design.