Mirbach Schmolzi Design was commissioned to developed the brand for Bertrams
Hofladen (Bertram's Farm Shop), as well as elements of visual communication and business papers, and the packaging for a new line of fruit juices.
The core elements of the brand are a fruit-bearing tree, and a girl, catching falling fruit with his coat. Just as the girl in the fairy tale "Sterntaler" by the Brothers Grimm.
Illustrative style, as well as choice of typography reflect the visual impression of orga-nic products.
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