The team of organizers of the All-Russian contest “My Profession is IT” sent a request to create a brand character - an IT specialist cat, who could appear in three images: manager, designer and developer. Customers wanted to see a sweet, funny and charismatic character, without being tied to gender, age or nationality, thereby showing that professions in the IT world are open to everyone.
And the search for a character began:
The image chosen by the customer is based on simple rounded shapes, indicating the gentleness and goodwill of the character. At the same time, he may well frown displeasedly and move his mustache :)
The cat is wearing the organizers’ black hoodie with the MPIT logo. The color of the T-shirt on the stickers changes depending on the specialization of this cat: turquoise is the base color for everyone, green is for a manager, purple is for a designer, blue is for a developer. The purple coat color is taken from the MPIT logo, only made less bright and muted.
After drawing the stickers with this cat, an animated sticker pack for Telegram was created. The cat came to life and became even more racy:)
Bonus: developments not included in the final project :)
Thanks for watching! The character and sticker pack were created by me for the design studio Bred-Ideas.
