Here are some effective paid advertising strategies for businesses in Canada:

Search Engine Marketing (SEM):

Google Ads: This platform allows you to target users searching for specific keywords related to your business. You can create text ads, display ads, and shopping ads to reach potential customers at the moment they're looking for what you offer.

Bing Ads: Similar to Google Ads, Bing Ads allows you to target users searching on the Bing search engine. While Bing has a smaller market share than Google in Canada, it can still be a valuable platform for reaching certain audiences.